The Asia Pacific travel sector is rebounding impressively post-pandemic, with international arrivals projected to reach 762 million by 2026. In response to the demand for secure connectivity, Kaspersky has launched the eSIM Store, allowing travelers to easily install digital SIMs on their devices. This innovation caters to a mobile-first generation, providing quick access to global data plans without the hassle of physical SIM swaps. However, the rise of eSIMs has also attracted cybercriminals, highlighting the need for heightened digital security as travel and connectivity evolve in tandem with the region’s vibrant tourism economy.