Calls to boycott American brands like McDonald’s, Coca-Cola, Amazon, and Apple have intensified in India following the U.S. decision to impose a 50% tariff on Indian goods, a move announced by President Donald Trump and fully effective by late August 2025. This tariff escalation, partly in response to India’s crude oil imports from Russia, has sparked nationalist sentiment and criticism from Prime Minister Narendra Modi’s supporters, who are promoting “Made in India” alternatives and self-reliance. India is a major market for U.S. companies, with a growing affluent consumer base where international brands have significant presence. Though there is no immediate reported sales decline, public and social media-driven boycott campaigns are gaining momentum, reflecting strained trade relations and a push to prioritize domestic products over American imports. Business leaders and political groups are vocal in urging Indian consumers to choose local brands, heightening economic tensions between India and the U.S. in August 2025.