The Southern Command of the Indian Army hosted a two-day seminar on Strategic Communication, titled ASCEND 2025, in Pune on October 10 and 11, focusing on achieving narrative dominance in the information age. The event featured a keynote address by Southern Army Commander Lieutenant General Dhiraj Seth and was attended by Alok Joshi, former chief of the Research and Analysis Wing and current Chairman of the National Security Advisory Board. This initiative underscores the Indian Army’s commitment to enhancing its strategic communication capabilities, which are critical in shaping public perception and countering misinformation. The seminar’s insights could significantly influence India’s defense narratives and bolster its position in regional and global security dynamics.