Chief Minister Omar Abdullah has reaffirmed Jammu and Kashmir’s readiness to welcome tourists, citing the successful commencement of the 38-day Amarnath Yatra, which began on July 3, 2025, as a symbol of renewed normalcy. Amid heightened security following the April 22 Pahalgam attack, authorities have introduced advanced safety measures such as facial recognition, RFID tagging, a no-fly zone until August 10, and a deployment of over 8,500 troops with drone surveillance. Over 95 lakh domestic tourists have visited the region in the first half of 2025, buoyed by sustained promotional efforts and infrastructure upgrades. Abdullah, speaking at a tourism fair on July 31, emphasized that Jammu and Kashmir remains vibrant and open, with robust measures in place to ensure the safety and confidence of all visitors.