Pakistan has launched Asia One, its first satellite-based English-language global news channel, aimed at broadcasting its perspectives on regional issues, which analysts warn could serve as a platform for state-backed disinformation, particularly against India. This initiative enhances Pakistan’s ability to shape narratives internationally, posing a significant challenge to India’s media presence. The channel’s potential to influence public opinion and policy discussions abroad highlights the need for India to develop a robust global media strategy, especially as its current efforts through Doordarshan fall short in reach and sophistication. A dedicated English-language platform is essential for India to effectively counter Pakistan’s narrative and safeguard its interests on the global stage.